Leading On Opportunity

In 2014, the Chetty Study ranked Charlotte last among the 50 largest US cities in economic mobility. In 2017 Leading on Opportunity was created as part of an effort to address Charlotte's economic mobility challenges.

Our challenge was to redesign the website and help establish the brand as a humanistic, community-driven organization. The key goals for the site were to educate people on the issue at hand, share stories from community members, and get the people involved directly. We focused on visualizing an empathetic and engaging platform that could inspire its audience to be the same.